Digital marketing agency

Strategic performance marketing team analyzing CPL campaign data

If Running Ads Is So Easy, Then Why Hire an Agency?

It was just yesterday that I found myself across the table from a prospective client, the primary agenda for our initial meeting being a discussion around performance-based advertising, specifically CPL campaigns. As I prepared to initiate the conversation, the client preempted me with a rather direct observation: “Ads on Meta or Google are so straightforward; […]

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