Hello everyone! Today, we’re going to learn about some clever ideas from Alex Hormozi on how businesses can find more people who might want to buy their products or services. He calls this “lead generation.”
Idea 1: Build a System That Grows by Itself
Think of it like planting a seed that grows into a tree, which then drops more seeds to grow more trees!
Mr. Hormozi says we shouldn’t just find one customer, then the next, and then the next. That’s hard work and doesn’t grow very fast.
Instead, we should create a “self-reinforcing system.” Here’s how:
Get a Customer: First, you find someone who buys from you.
Make Them Happy: Your product or service must be really good. So good that the customer is happy with what they got.
Ask for Feedback and Tell Others: Because they are happy, ask them to write a good review (like a testimonial) or tell their friends and family about your business (referrals).
New Customers Come In: These reviews and friends telling friends will bring new customers to you, without you having to do extra work for those specific new customers.
The Key Takeaway:
You need two things for this:
A fantastic product or service.
A clear way to ask happy customers for reviews and referrals. Don’t forget this step; it’s very important!
This way, your early efforts and money help you get customers, who then help you get even more customers. It’s like a snowball rolling down a hill – it gets bigger and bigger on its own.
Idea 2: The Magic of Giving (Rule of Reciprocity)
If someone gives you a nice gift, don’t you feel like you want to do something nice for them too?
Many sellers just keep saying, “Buy from me! Buy from me!” or “Let’s have a sales call!” Mr. Hormozi says this isn’t the best way.
He believes in “reciprocity.” This means:
Give Away Valuable Things for Free: Offer useful information, tools, or services that other people might charge money for.
People Feel Grateful: When people get so much help from you for free, they start to feel like they “owe” you something. They trust you more.
They Buy or Share: Because they trust you and feel grateful, they are more likely to buy from you when you do offer something for sale, or they’ll tell others about your great free stuff.
Think about Alex Hormozi himself – he gives away so much knowledge in his courses for free. People who learn from him often feel like, “Wow, this guy has given me so much, I’ll gladly buy his next product!”
The Key Takeaway:
Give real value to people without asking for anything immediately. This builds trust and makes them want to support your business later.
Idea 3: It’s On You! (Extreme Ownership)
If your cricket team loses, do you blame the bat, the ball, or the weather? Or do you think about how the team could have played better?
Mr. Hormozi says if you’re not getting customers, don’t blame:
The market (“People aren’t buying these days.”)
Other people
Software or tools
Instead, he says to look at yourself. This is “extreme ownership.”
Most of the time, if you’re not getting leads or making sales, there’s something you can change or do better.
The Key Takeaway:
Take responsibility. If things aren’t working, ask yourself, “What can I do differently?”
Idea 4: Don’t Just Work Harder, Work Smarter (Avoid Linear Growth)
Imagine trying to fill a big water tank with a small bucket, one bucket at a time. It will take forever! What if you could install a pipe?
Many people think, “If I work more hours, my business will grow more.” This is “linear growth” – you get a little more result for a little more work. But you can get tired, and there are only so many hours in a day. It’s like running on a treadmill (a hamster wheel).
Mr. Hormozi suggests setting up systems that bring in customers even when you’re not actively working. These could be:
- Automation: Using software to do repetitive tasks.
- Content: Creating articles, videos, or posts that people can find and learn from anytime.
- Processes: Having clear steps for how things are done.
- People: Hiring others to help.
The Key Takeaway:
Build systems that can work for you 24/7, so your business growth isn’t solely dependent on how many hours you put in each day.
Idea 5: The Three Pillars of Getting Leads
Think of these as the three strong legs of a stool – you need all of them for the stool to stand.
Mr. Hormozi highlights three main things for successful lead generation:
Get High-Quality Leads: Don’t just try to talk to anyone. Focus on finding people who are genuinely interested and likely to buy. This means having a good sales process, a good brand reputation, and effective ways to attract the right kind of people.
Treat Customers Super Well: Once you get a customer, don’t just forget about them and chase the next sale. Make sure they have a great experience and get real value from your product or service. Happy customers are key!
Make Sure They Leave Reviews and Tell Their Friends: This goes back to the first idea. If customers are happy, actively encourage them to share their positive experiences. This helps you get more high-quality leads. So many businesses forget to simply ask!
The Key Takeaway:
It’s a cycle: Attract the right people, make them very happy with what you offer, and then make it easy for them to spread the good word.
A Simple Starting Strategy: Warm Outreach
- This is like talking to friends or family first before talking to strangers.
- “Warm outreach” means contacting people who already know you or your business in some way.
- People in your phone contacts
- Your followers on Instagram or LinkedIn
Past customers
Mr. Hormozi says many people overlook this “gold mine.” It’s often easier to get help or business from people who already know you.
How to do it (Example: Calling a contact):
Pick up your phone and call someone you know.
Start with a friendly chat: “Hey [Name], how are you? What’s new with you?” Listen to them.
Gently transition to your offer (or ask for help): “Quick question for you… I’m starting this new [your business/service type] and I’m looking to help a few people for free (or a special discount) just to show how good my service is and get some feedback. Would you be interested, or do you know anyone who might be?”
If they’re interested, great! If not, ask for referrals: “Do you know anyone else who might find this useful?”
Make it easy for them: Offer to text details or set up a quick chat.
Important Tip: Keep track of who you’ve contacted and what they said. You can use a simple notebook, a spreadsheet, or tools like Notion or Asana.
Other Warm Outreach Ideas:
Social Media Post: Post on your LinkedIn, Facebook, or Instagram offering your help or a special deal to your connections.
Automated Emails (Carefully!): You can send emails to your existing contacts offering something valuable.
Don’t Forget: The Irresistible Offer!
Your offer needs to be so good that people feel silly saying no.
None of these strategies will work well if what you’re offering isn’t attractive. Mr. Hormozi has a formula for this:
An offer’s value = (What the client really wants to achieve) x (How much they believe they’ll achieve it with you)
DIVIDED BY
(How long it will take) x (How much effort or sacrifice it requires from them)
In simple terms:
- Promise them their dream result.
- Make them believe you can deliver it (show proof, testimonials).
- Tell them they can get it quickly.
- Make it seem easy for them (you do the hard work).
You can even use tools like ChatGPT to help you create such an offer. For example: “I help plumbers get more customers. Using Alex Hormozi’s irresistible offer formula, write me an example offer.”
What About Reaching Strangers? (Cold Outreach)
This is like introducing yourself to someone new at a big event.
When contacting people you don’t know (“cold outreach”), Mr. Hormozi points out a few challenges and solutions:
Problem: How do I find people to contact?
Solution: You can build lists using software (like “Lead Finder” in tools such as Instantly.ai), buy lists, or hire someone (a Virtual Assistant – VA) to find contacts for you.
Problem: I have a list, but what should I say?
Solution: Personalize your message and offer Big, Fast Value.
Personalize: Make the message feel like it’s specifically for them. Mention something about their company or their work. Tools can help automate some of this.
Big, Fast Value: Remember the “Rule of Reciprocity”? Offer something genuinely useful to them right away in your message, for free. Don’t just ask for a sales call.
Example Email Snippet for a Plumber: “Hi [Plumber’s Name], I saw your great work on [Project/Website]. We help plumbers like you get 20+ high-value jobs a month. Would you be open to a free, personalized video showing how you could plug this system into your business?”
Problem: I’m not getting enough responses or chances to sell.
Solution: More Volume + Automation + Tracking.
Volume: You probably need to contact many more people than you think.
Automation: Use tools (like Instantly.ai for emails) to send messages and follow up automatically, so you’re not doing it all by hand.
Analyze: Track what’s working. Which messages get replies? Which don’t? Adjust your approach based on data.
The Power of Content
Think of content (videos, articles, posts) as your 24/7 salesperson and trust-builder.
Mr. Hormozi himself realized how powerful content is. It helps build your brand and makes all your other lead generation efforts (ads, outreach) work better. People check you out online!
Types of Content and How to Use Them:
Short-Form Content (e.g., Instagram Reels, TikToks, YouTube Shorts):
Goal: Grab attention, reach many people, make them curious.
Make it catchy, maybe a bit controversial (polarizing) to get people talking.
Long-Form Content (e.g., Detailed YouTube videos, blog posts, webinars):
Goal: Educate deeply, build strong trust.
Share your best knowledge for free. Act like you’re teaching a course. People need to consume hours of your content to truly trust you.
Pre-Sell in Content / Address Objections:
Goal: Answer common questions or doubts people might have before they even talk to you.
If people often worry about price, make content explaining the value.
Leverage Social Proof (Testimonials & Reviews):
Goal: Show that real people love your work and get results.
Don’t just put reviews on your website. Create content around them! Share success stories. Display them proudly.
Be Consistent:
Goal: Stay top-of-mind and build trust over time.
Creating content is a long-term game. It won’t bring results overnight, but it’s very important for building a strong brand.
So, these are some of Alex Hormozi’s main ideas. It’s about building smart systems, giving value, taking responsibility, and being consistent. It might seem like a lot, but starting with one or two of these can make a big difference!
Ready to grow your business with Hormozi’s strategies? Contact Adcliq360 today to discuss your lead generation goals and get started!
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